When Giridhar Pai Associates (GPA) relaunched Trece Inc.’s Storgard Insect Monitoring Systems in India in January 2024, it wasn’t just a business decision—it was the culmination of a multi-year effort to reintroduce a trusted, highly effective product to a market that had been without it for too long.
For many years, Indian customers had struggled to source Storgard’s stored product insect (SPI) pheromone traps and lures, as the previous distributor had shown little interest in the product line.
Storgard’s nonavailability in the market created a significant challenge for food processing and storage facilities, which rely on precise insect monitoring to maintain quality and prevent SPI infestations and losses.
The partnership between Trece and GPA began in 2023, following the expiry of the previous distribution agreement.
Since then, the nearly two-year journey has been marked by several significant milestones, highlighting not only the renewed availability of Storgard products but also a commitment to improving customer experience, introducing innovative technology, and expanding market reach.
Overcoming the Supply Gap
One of our first and most critical achievements was restoring the supply of Storgard products to the Indian market. For years, many customers had been forced to find workarounds, like importing products from other Asian distributors, which was often a complex and expensive process. Most customers, however, went without the products they needed.
When GPA took over, our primary goal was to make Storgard products readily available again. We worked to streamline our logistics and establish a robust supply chain, which drastically reduced lead times.
A key customer, for example, who was used to a two-month lead time from a reseller, saw that time drop to just one month, and then quickly to fifteen days.
Today, we often dispatch in-stock items the same day customers order them.
The immense reduction in Storgard supply lead time has been a game-changer, allowing businesses to react quickly to their monitoring needs and ensuring that a lack of supplies never hampers their pest management strategies.
Storgard’s renewed availability didn’t just benefit Indian customers. It also helped restore the supply chain for a prominent Storgard customer in the Middle East who had previously sourced their products from India.
We’ve successfully supplied them thrice since January 2024, demonstrating our ability to support not only the Indian market but also regional customers who rely on a strong distribution network.
Storgard Quick Change Dome Trap
Expanding Horizons: Storgard in New Markets
Part of our mission has been to expand the reach of Storgard products beyond India’s borders.
A major highlight was Storgard’s foray into Sri Lanka.
In March 2025, a leading Sri Lankan tea company ordered CB Thinline III trap kits from us marking the first time Storgard products were officially available in the country.
To ensure this new market was well-supported, we partnered with DTW International Pvt. Ltd. (DTW) and provided their team with extensive training on SPI pheromone traps and lures.
The GPA–DTW strategic partnership has laid the groundwork for future growth, enabling us to effectively service Sri Lankan customers and ensure they have the necessary expertise to use the products correctly.
We’ve also been focused on introducing new, high-impact products to the Indian market, of which the Storgard CB Thinline III Trap is an excellent example.
The Storgard CB Thinline III Trap is ideal for monitoring cigarette beetles in warehouses and transport vehicles, serving as a highly effective substitute for the popular Fuji Flavours New Serrico Trap, which has been an industry staple for decades.
We first introduced the CB Thinline III trap to the Indian market in 2025 after its successful launch in Sri Lanka, and it has since become a valuable tool for our customers.
Driving Innovation with New Technology
One of the most exciting aspects of our journey has been introducing customers to some of Trece’s more modern and efficient technologies.
We quickly realised that many Indian customers were still using the older Dome Trap, which required separate pheromone lures and kairomone oil.
In 2024, we began a focused effort to transition our customers to the superior Quick Change Dome Trap (QC Dome), which Trece had introduced globally back in 2013.
The QC Dome’s lure tray combines both pheromone and kairomone components in a single, easily replaceable unit.
The QC Dome design is not only more convenient but also reduces the risk of user error during setup and replacement.
Starting in October 2024, we began supplying QC Dome traps and lure trays. The feedback about the QC Dome and lure trays from our customers has been overwhelmingly positive as they appreciate the simplicity, efficiency, and effectiveness of the superior design.
Building on this success, we also introduced the Ultra-combi Quick Change Dome Trap (UCQC Dome).
Historically, food companies monitoring SPIs often needed to use separate traps for different pests, such as cigarette beetles (CB), confused flour beetles/red flour beetles (CFB/RFB), and khapra beetles/warehouse beetles (KB/WB).
While the old Dome Trap had a provision to hold three different lures, it was a cumbersome and rarely used option.
The UCQC Dome, however, offers a more elegant and economical solution, enabling customers to monitor multiple beetle species simultaneously with a single trap.
The UCQC Dome has been a huge advantage for many of our customers, enabling them to reduce costs, improve the efficiency of their monitoring programs and gain a more comprehensive understanding of their SPI populations with lesser effort.
Storgard Thinline III Quick Change CB + K Beetle Monitoring System
Optimising Costs and Providing Value
We’re committed not only to supplying products but also to providing the best possible value to our customers. To this end, we’ve focused on price optimisation through bulk packs.
Trece’s Master Pest Control Operator (MPCO) kits provide bulk supplies of Storgard traps and lures, allowing us to pass the resulting economies of scale directly on to our customers.
By importing only these MPCO kits, we’ve been able to optimise both our shipping costs and our pricing, making Storgard products a more affordable and attractive option for businesses of all sizes.
Educating and Empowering Our Customers
As Trece’s Indian distributor, we see our role as more than just a supplier but as partners in pest management.
We quickly noticed a lack of educational resources for Storgard products in India, particularly video content. To address this, we took the initiative to create what we believe are the world’s first videos on Storgard products.
Between January and March 2025, we produced and uploaded five detailed videos showcasing the features and proper use of the Quick Change Dome, the Ultra-combi Quick Change Dome, and the Storgard II Trap.
These videos have been an invaluable resource for both our distributors and end-user customers, helping them understand how to deploy and maintain these traps for maximum effectiveness.
We are proud to be the first Trece distributor to create and share this type of content on YouTube.
Our commitment to education doesn’t stop there.
We plan to conduct food industry workshops to train pheromone trap users on best practices for SPI management.
Our goal is to position pheromone monitoring as a core, foundational step in any effective pest management strategy, empowering our customers to take proactive control of their pest problems.
Celebrating Our Shared Success
In just nineteen months, our efforts have led to widespread adoption of the Storgard product range.
Working with more than thirty pest control distributors and pest control operators (PCOs), GPA has sold over 2,500 Dome Traps and 10,000 Pheromone Lures.
We have also successfully sold significant quantities of Storgard II traps for moths and CB Thinline III traps.
Our 19-month Storgard sales are a testament to the quality of our products and the dedication of our team and partners.
Our success would not have been possible without the unwavering support of Trece, whose excellent customer service ensures a quick turnaround on our inquiries and orders, in turn helping us minimise lead times for our customers.
We are also incredibly grateful to our resellers, who are essential in helping us reach every corner of India and the rest of Asia.
Finally, we extend our heartfelt thanks to our food industry customers for their trust and for choosing GPA as their vendor for Storgard products.
We look forward to continued progress in our mission to establish SPI pheromone monitoring as a key practice in the Indian food industry, helping businesses protect their products and their reputation.
Storgard Quick Change Dome Master PCO Rebait Kit