On August 24, 2025, the Giridhar Pai Associates YouTube channel hit its second “trifecta”—a combination of three key milestones: views, watch hours, and subscribers.
Reaching this unique achievement is more than just reaching a number for us. It is a testament to GPA’s commitment to a digital-first strategy and our pioneering role in the pest control industry.
We launched our YouTube channel on March 23, 2023, with a clear goal: to showcase our unique pest prevention and monitoring products to a wider audience.
In an industry where traditional marketing often prevails, we have chosen to leverage digital assets—our company website, LinkedIn page, and, most importantly, our YouTube channel—as our primary tools for communication and customer education.
Our First Trifecta: A Glimmer of Success
The journey began with a simple belief: that high-quality, informative videos could effectively communicate the value of our products – FLYght One, FLYght Duo, FLYght Deco, Aedes-X, RodeXit, Storgard, Diamond Trapp, Serrico and PCT Field Guides.
We started by creating content that was not only professional but also genuinely helpful.
Our focus was on demonstrating to our customers how our products work, how they are assembled, and how they can easily be installed and maintained.
The hard work paid off.
On December 4, 2024, just over a year and a half after we started, we achieved our first trifecta. We reached 5,000 views, 100 subscribers, and 100 hours of viewing.
The first milestone of the Giridhar Pai Associates YouTube Channel was achieved with just 25 videos, confirming our belief that there was a real appetite for this kind of content.
It was a moment of great satisfaction, but we knew it was just the beginning.
Building on Success: The Road to Our Second Trifecta
We didn’t rest on our laurels after our first success.
Between January and August 2025, we continued to invest in creating more high-quality videos, adding 15 more videos to our channel.
Our strategy remained focused on providing clear, concise, and valuable information.
We understand that in the age of attention deficit, every second of a video counts.
Hence, we carefully analyse our video analytics, which currently show the average view duration of our videos is just over a minute.
Our dedication to quality and consistency led to our second trifecta. On August 24, 2025, we achieved:
- 10,292 views
- 212 subscribers
- 200.1 hours of viewing
Screenshot of Giridhar Pai Associates’ YouTube Channel, showing views, watch time, and subscribers
While we are incredibly proud of the above statistics of our YouTube channel, we recognise that we still have a long way to go to become a leader in the pest control industry on YouTube.
For instance, while most of our videos have over 100 views, none has been seen more than a thousand times.
The possibility of reaching more viewers and achieving view milestones motivates us to work harder and continue refining our YouTube content strategy.
Why Video is Our Key to Success
At Giridhar Pai Associates, we’ve always believed that seeing is believing. Our products—whether it’s the FLYght UV LED Insect Light Traps, the RodeXit All-In-One rodent seal, or the Storgard and Fuji Flavours Pheromone Traps and Lures—are designed for easy assembly, installation, and maintenance.
Videos are the best tool to demonstrate the ease of use of our products.
Our product feature videos serve as a starting point, providing customers with a quick overview of what makes our products unique. These are complemented by our product use videos, which demonstrate the straightforward process of using our solutions.
In fact, we have already established ourselves as a pioneer in our industry by utilising videos to market our pest prevention and monitoring products.
The videos we created for the Storgard Quick Change Dome Traps, Storgard II Moth Traps, and the New Serrico Traps were the first of their kind for those products, demonstrating our commitment to industry leadership and innovation.
Looking Ahead: The Next Trifecta and Beyond
Our journey is far from over.
We continually review our video analytics to understand what our audience wants to see.
We have learned that short, impactful videos are a powerful way to communicate information.
To meet this demand, we are now planning to create more YouTube Shorts, ensuring we can convey our key product information in under a minute and encourage viewers to watch our full-length videos.
We are already setting our sights on our next goal: a third trifecta of 25,000 views, 500 subscribers, and 500 hours of viewing.
We want to extend our heartfelt thanks to everyone who has watched, subscribed to, and shared our videos.
Your support is what drives us to continue creating valuable content.
This milestone is not just about numbers; it’s about the connections we’ve built, the knowledge we’ve shared, and the trust we’ve earned.
We look forward to continuing this journey with all of you and sharing many more successes along the way.