- Our Story
Giridhar Pai Associates LLP
Innovative Pest Management Solutions
In November 2019, Carl Baptista suggested to Giridhar Pai that GPA partner with Singapore’s Pestroniks Innovations Pte. Ltd. (Pestroniks) to market their FLYght UV LED insect light Traps (ILTs) and future products in India. Thus, GPA began by marketing the FLYght Trap, which Pestroniks launched in 2020.
Mission
Ensure sustainable pest management through innovative pest monitoring and prevention.
Our Journey
2020 : The Beginning
We incorporated GPA on 10 January, 2020, enabled it for banking and taxation, anticipating the launch of the first Pestroniks’ product, the FLYght One, in March 2020. However, the COVID-19 pandemic and the resulting lockdown across India from March to June 2020 prevented us from launching FLYght One.
We launched the FLYght One online to our distributors and customers in July 2020, and began its shipments in September 2020. As FLYght One orders trickled in throughout 2020, we set up the GPA website in October 2020 as a B2B e-commerce website for marketing Insect Light Traps.
Digital First
We have been a digital-first company from the start, relying on our website, YouTube channel, and LinkedIn company page for marketing.
GPA’s LinkedIn Company Page
Started in 2023, it is a leading global resource in the pest management industry with > 3500 followers, high post impressions, and superior viewer engagement.
2021 : Growth & Innovation
After one year of business, we received numerous FLYght One orders in March 2021, bringing us closer to shipping our 100th trap. However, the second wave of the COVID-19 pandemic from April to May 2021 affected our product sales, and we did not resume normal business until June 2021.
With Pestroniks’ help, in July 2021, we introduced a short video, Introduction to FLYght Insect Light Traps, followed by a longer one, Lead with LEDs, summarising the benefits to Pest Control Operators (PCOs) of switching to FLYght UV LED ILTs.
In December 2021, we launched our third product, the AedesX Smart Gravitrap, to pioneer yet another innovative pest management that relies on pest prevention.
2022 : Strategic Expansion
2022: We signed a distribution agreement with RodeXit North America (RNA) ApS to become their exclusive marketing partner in India and received the first consignment of RodeXit All-In-One seal early 2022 and delivered its first order to an Indian customer three months later.
Our distributor, PECOPP Pest Control Services Pvt. Ltd., exhibited FLYght One, FLYght Duo, RodeXit All-In-One, and Aedes-X Smart Gravitrap at the Clean India Show in July 2022 in Greater NOIDA, India, for the first time. We registered with the Government of India’s Start-up India program in November 2022.
GPA’s industry-leading website
With its great design and comprehensive content, our website ranks among the top global pest management websites. It boasts more than 100 widely referenced blog posts.
GPA YouTube Channel Launch
Created Comprehensive product marketing videos and established our YouTube presence.
2023 : GPA YouTube Channel and RodeXit Adoption
2023: In 2023, we created product marketing videos and started our YouTube channel. We created video playlists of FLYght UV LED ILTs and the RodeXit rodent seal to highlight their features and usage. Our distributor, Seva Facility Services, developed RodeXit installation methods for India with locally available equipment and tools.
We achieved the milestone of shipping 500 metres of RodeXit since April 2022, firmly establishing RodeXit as India’s only inexpensive, easy-to-use, effective, long-lasting rodent-proofing product.
2024 : Consolidation & Global Reach
2024: Our fifth year saw business consolidation and rapid sales progress, including overseas sales. We reintroduced Storgard and New Serrico Pheromone Traps and launched PCT Field Guides in India. We achieved major milestones for every product, including FLYght Traps, RodeXit rodent seal, Storgard Pheromone Trap, New Serrico Traps, and PCT Field Guides.
We increased our export sales, improving our market share in Asia by expanding into the Middle East and Sri Lanka. Our YouTube channel became well-established, drawing more subscribers and viewers and reaching multiple milestones in its second year.
By the end of 2025, GPA had become a leading Asian distributor of pest management products, driven by its sales volumes and wide product range.
2025: Product launches and business leadership
2025: In 2025, we introduced the uplighter type FLYght Deco, suitable for bakeries, cafes, restaurants, clinics, reception areas, and other small spaces. We also switched to the Storgard Quick Change Dome Trap, replacing the old Dome Trap with an advanced, more effective product.
We also introduced the Rodent-Proof Fill Fabric, Live Insect Bioassay Kits, and Truman’s Guide to Scientific Pest Management Operations.
We add more product videos to our YouTube channel to make it easy for our customers to understand Storgard Traps and Lures, New Serrico Traps, the FLYght Deco and Rodent Proof Fill Fabric.
GPA Timeline
We shipped our 25th FLYght One trap
October 26, 2020
We launched India’s first e-commerce website for Insect Light Traps
October 13, 2020
We shipped the first FLYght One to Sad Vaidya Sala Pvt. Ltd.
September 14, 2020
Carl Baptista launched FLYght One in India
July 2, 2020
Pepperdrops designed our logo
April 1, 2020
We incorporated GPA LLP
January 10, 2020
We sign the distribution agreement with RodeXit North America ApS
December 8, 2021
We launched the AedesX Smart Gravitrap in India
December 7, 2021
We shipped our one-hundredth FLYght trap
October 6, 2021
We launched our 1st e-book, The Ultimate Guide to Choosing & using UV LED ILTs
September 14, 2021
We uploaded Carl Baptista’s Lead with LEDs video on YouTube
August 13, 2021
We launched Introduction to FLYght ILTs video on YouTube
July 17, 2021
We launched the FLYght Duo in India
May 11, 2021
Registered for the Government of India’s Startup India program
November 9, 2022
Reached 1000 followers on LinkedIn
November 3, 2022
Shipped the 200th FLYght trap in India
November 2, 2022
First customer of RodeXit receives their 25 m. roll
July 8, 2022
Online RodeXit launch in presence of Bjorn von Ryberg and Raja Mahendran
April 21, 2022
We received the first RodeXit consignment from Denmark
March 25, 2022
500 m RodeXit sold
December 27, 2023
400 m RodeXit sold
October 27, 2023
300 m RodeXit sold
July 4, 2023
200 m RodeXit sold
May 3, 2023
Four RodeXit videos uploaded on the GPAL YouTube channel
April 6, 2023
Launch of Giridhar Pai Associates LLP’s YouTube channel
March 24, 2023
100 m RodeXit sold
January 27, 2023
Relaunched FLYght One with modifications
January 2, 20233
Highest monthly sales achieved
November 30, 2024
1000th metre of RodeXit dispatched
November 18, 2024
1st consignment of PCT Guides received
November 4, 2024
GPA YouTube channel reaches 5000 views
October 27, 2024
First RodeXit dispatch to DTW International, Sri Lanka
August 28, 2024
Biggest FLYght trap order in India dispatched
July 27, 2024
1st New Serrico Trap consignment received
July 23, 2024
25th video added on GPA YouTube Channel
July 8, 2024
2nd FLYght shipment to Suren Cooke Agencies, Sri Lanka
May 30, 2024
1st Storgard shipment to the Middle East
March 7, 2024
1st Storgard consignment and order received
January 18, 2024
We launched the Truman’s Scientific Guide
December 15, 2025
We exported our biggest RodeXit order of 52 rolls
December 11, 2025
We launched Rodent-Proof Fill Fabric
November 3, 2025
Our YouTube Channel reached 10000 views
August 13, 2025
We exported 240 PCT Field Guides to the Philippines
July 4, 2025
We exported RodeXit & PCT Field Guides to Indonesia
March 17, 2025
We launched the FLYght Deco
March 12, 2025
We completed 5 years in business
January 10, 2025
GPA: As GPA LLP’s Managing Partner, he has headed the company’s sales and operations since its inception in 2020. During 2020 and 2021, he successfully launched Pestroniks’ FLYght One, FLYght Duo, and AedesX Smart Gravitrap in India. In 2022 and 2023, he led the company’s profitable growth, and in 2024, he introduced the Storgard, Ecomone, and PCT Guides. In 2025, he launched the FLYght Deco, Rodent Proof Fill Fabric and the Truman’s Scientific Guide. He made GPA Asia’s leading distributor of international pest management products, encompassing pest prevention and monitoring tools and professional pest management education.
PECOPP: In 2020, he joined the company first a mentor and later as a director at PECOPP Pest Control Services Private Limited (PECOPP), helping it systematize its business processes and achieve rapid and profitable growth. He has enabled PECOPP to digitize its business processes, improve its website and chart fast expansion plans in the third decade of the twenty-first century. He headed and managed the company’s the Plant Doctor business and e-commerce website till 2022.
Pestinct: In 2007, he started and led for twelve years the Pestinct business vertical of India’s leading agri-commodity warehousing company, National Bulk Handling Corporation Private Limited (NBHC), growing it to India’s third-largest PCO. He was instrumental in Pestinct becoming the leading private sector fumigator to conduct the highest commodity fumigation in India. In addition, he pioneered large-scale fumigation and mechanization of stack prophylactic treatment using motorized pressure pumps that easily reached grain stacks at warehouses.
PCI: In his second assignment, he headed the quality and services business at India’s largest pest management company, Pest Control India Private Limited (PCI). From 2000 to 2007, he also managed key accounts and the field extension services of its agricultural products. In addition, he was a key member of the company’s services standardization team and initiated the company’s rapid revenue expansion through a greater focus on the residential business segment.
AVT McCormick: He started his career in 1995 as a Food Safety Manager at India’s leading spice exporter, AVT McCormick Ingredients Limited (AVT McCormick). At AVT McCormick, he led the company to ISO 9001 certification for over five years. Furthermore, he managed their audits for McCormick Global Sourcing Vendor Certification and AIB Consolidated Standards of Food Safety. In addition, he set up India’s most extensive stored-product-insect pheromone trap monitoring program at AVT McCormick, which continues till today.
Our Partners
