In November 2024, Giridhar Pai Associates LLP (GPA) reached the milestone of selling one thousand metres of the RodeXit All-In-One rodent seal (RodeXit) after launching the product in April 2022.
Earlier, GPA had reached the milestone of selling five hundred metres of RodeXit in December 2023.
RodeXit’s journey in India has had challenges in the price-conscious pest control market, which requires creative marketing and persistence.
Early adopters play a crucial role in driving innovation, bridging the gap between innovators and the early majority to propel progress.
The global pest control industry often sees a slow pace of innovation and adoption.
Pest control operators (PCOs) often prioritize trapping and baiting rodents over advising customers on hygiene improvements and rodent-proofing.
The focus on rodent trapping and rodent baiting, which generates revenue for PCOs, can sometimes overshadow the importance of proactive rodent prevention.
However, the global rodent management market is undergoing a significant transformation with a gradual switch to rodent prevention and innovative products like contraceptives to control rodent populations.
Growing concerns about the environmental impact of rodenticides and their potential harm to non-target species are driving a shift towards more sustainable and humane rodent management practices.
In several Indian states, the governments have called for restrictions on glueboards for rodent trapping, citing their use as a cruel rodent trapping method.
By prioritizing hygiene and implementing rodent-proofing measures, pest management programs at food factories can reduce rodent populations, minimize reliance on rodenticides, and focus on monitoring and controlling a smaller number of rodents (which remain after rodent proofing).
Leading global food safety standards like the BRC Global Standard of Food Safety and the AIB International Consolidated Standards of Inspection – Food Safety and Pre-requisite programs emphasize pest prevention and monitoring before using pesticides like rodenticides.
Effective rodent proofing requires addressing common entry points, such as gaps beneath doors, shutters, and pipe openings.
Food factories closing gaps to prevent rodent entry find it easier to comply with food safety standards and minimize or eliminate rodent damage to products and packaging.
RodeXit’s Danish manufacturer introduced their revolutionary rodent seal with ten stainless steel wires, first in the United States of America — the world’s largest pest control market.
GPA brought this innovative solution to India in April 2022, making India the second country where RodeXit became available.
In just over two years, GPA has successfully distributed over a thousand meters of RodeXit through Indian Pest Control Companies who are its distributors.
GPA extends its sincere gratitude to the sixteen pioneering Pest Management Professionals (PMPs) who embraced RodeXit and helped pave the way for its success in India:
Pecopp Pest Control Services Pvt. Ltd.’s director, Siddharth Balwani, made his company the first Indian PCO to –
- Install RodeXit at a food factory
- Sell a RodeXit roll
- Exhibit it at a trade show in India – the Clean India Show in July 2022
Rapid Pest Solutions’ Ajaysinh Rajput promoted RodeXit use among Gujarat and Rajasthan PCOs who use his company’s rodent repellents. His reference helped GPA generate orders from other PCOs in Gujarat.
Under the leadership of their business head, Vishal Mishra, Pestinct Pest Control Services Pvt. Ltd. demonstrated their retail industry customer the effectiveness of RodeXit in preventing rodent damage to store merchandise.
Terramica Pest Control Private Limited’s director Chandrashekar Chandavarkar has extensively promoted RodeXit use on safety doors at a leading Indian FMCG company and supplied RodeXit rolls to its numerous factories across India.
Aaditya Pest Specialisers Pvt. Ltd.’s director, Akhilesh Kumar Govind Rao, spotted the opportunity and supplied RodeXit to a leading hospital and medical college for rodent proofing when the customer needed suitable product to seal gaps that allowed rodent entry.
The efforts of its director, Hiraman Rathod, have made Seva Facility Services Private Limited (Seva Facility) India’s leading RodeXit installer.
For GPA’s videos, Seva Facility technicians demonstrated RodeXit installation on doors and shutters. In addition, Seva Facility is the only Indian PCO offering RodeXit installation and has fixed hundreds of metres of RodeXit on shutters at numerous food and distribution company warehouses.
N.R. Sundara Rajan (Sundara), director at Asiatic Pest Control Services Pvt. Ltd. (APCO), is a veteran of product sales in the Indian pest control industry.
Through Sundara’s efforts, APCO has supplied RodeXit to numerous spice companies in Kerala, popularising RodeXit to improve audit compliance to leading food safety standards like the BRC Global Standard of Food Safety and the AIB International Consolidated Standards for Inspection – Food Safety and Pre-requisite programs.
Dekriminators’ Sathish Bala is always scouting the market for innovative pest management products. He ordered RodeXit for the company’s Telangana and Karnataka offices and had his team rodent-proof one customer’s premises using RodeXit.
S.R.M. Rao of Steeple and Hudson has established his company as the leading pharmaceutical industry service provider in Telangana. He evaluated RodeXit rodent proofing in the pharmaceutical industry, which has stringent norms and expects zero pests on its premises.
Dr Tripti Gupta is a researcher with expertise in urban pests, including rodents. Her enterprise, R2 Biosmart Pest Management, supplied RodeXit to a cereal manufacturer for rodent-proofing their food factory.
Karuna Sagar Pala, director at Pest Experts Services Private Limited, supplied Rodexit to an MNC pharmaceutical company for rodent proofing their premises. He has been promoting it among the numerous B2B customers of his company.
Kolkata’s Sera Pest Management Private Limited’s director Rathin Baisya has evaluated and promoted RodeXit for rodent proofing in its West Bengal region. His company has numerous customers in the food industry, who are the key customer segment for the product.
Nagesh Raghav, the director of Pest First Solutions Private Limited, supplied RodeXit to a spice manufacturer at Rajasthan for rodent-proofing their warehouses. He has also evaluated the potential for rodent-proofing at the distribution network of a leading dairy company in the Delhi-NCR region.
Rajan Prakash, the director of PestGoGo Products and Services Pvt. Ltd., has planned RodeXit installation for rodent proofing for his company’s customers in the Delhi-NCR region through samples to prove the product efficacy in blocking mouse and rat entry into buildings.
Gujarat Pest Control Services’ proprietor, Vimal Mishra, used RodeXit to prevent mice and rats at its leading customer site, which stores animal feed.
Prestigeous Pest Control Pvt. Ltd.’s director Ved Prakash Singh, has supplied RodeXit to rice industry customers for food safety audit compliance.
He has also marketed RodeXit to customers in the rice industry in Punjab and Haryana, where rice mills and warehouses must comply with stringent pest management standards.
We are confident that RodeXit will continue to gain traction in India as more PCOs and their customers recognize its value in achieving comprehensive and sustainable rodent management.
Contact us for guidance on finding the GPA RodeXit distributor nearest to you.