Our company, Giridhar Pai Associates LLP (GPA), a prominent Asian distributor of non-toxic pest management products, proudly marks its sixth anniversary on January 10, 2026.
I founded GPA six years ago, and since then, we have established a strong foothold in the Asian pest management industry, focusing on sustainable solutions inspired by organic farming principles.
GPA’s Journey from 2020 to 2026
After 25 years in corporate roles, including a pivotal tenure as a food safety manager and as the business head of India’s largest pest control company, Pest Control India Pvt. Ltd. (PCI), I embarked on a mission to revolutionise structural pest management (performed inside buildings) in 2020.
The Japanese organic farmer Masanobu Fukuoka’s renowned book, The One Straw Revolution, motivated me to offer pesticide-free alternatives, leveraging my 25 years of experience and contacts in the food and pest control industries.
My hands-on experience establishing Pestinct Pro Solutions Pvt. Ltd. in 2007 and growing it into India’s second-largest pest control company over about a decade stood me in good stead in nurturing and growing my own start-up between 2020 and 2026.
My wife, Padmakshi Pai, and I launched GPA on January 10, 2020, to offer innovative pest management solutions as an alternative to chemical pesticides.
Starting with a single global partnership, we have expanded our product portfolio to include products of seven international partners, serving markets across India and the rest of Asia.
We are a self-funded micro-enterprise using a working capital loan from HDFC Bank and have made significant strides in the domestic pan-Indian market and export markets, with overseas customers in the Middle East, the Maldives, Sri Lanka, the Philippines, and Indonesia.
Key Partnerships That Fuelled GPA’s Growth Over the Past Six Years
GPA’s first collaboration began in 2020 with Singapore’s Pestroniks Innovations Pte. Ltd. (Pestroniks Innovations), when we introduced their patented bio-visual enhancer (bio-VE+) technology through the FLYght trap range and the Aedes-X Smart Gravitrap to the Indian market.
While FLYght Traps provide effective indoor fly monitoring, aesthetically and unobtrusively, Aedes-X is an outdoor trap that requires only a water top-up to control Aedes aegypti mosquitoes that cause chikungunya and dengue.
We launched the FLYght One in 2020, the FLYght Duo in 2021, and the FLYght Deco in 2025, and established them as the only India-made UV LED Insect Light Traps with bio-VE+ technology, proudly made in India by our partner, Pestroniks Innovations.
We are Pestroniks Innovations’ leading distributor and have contributed immensely to the design, development and marketing of their FLYght Trap range.
FLYght traps are a highly sustainable fly monitoring solution that uses very low energy and feature UV LEDs that last 50,000 hours (or more than 6 years), so users don’t need to replace them.
FLYght Traps are a radical replacement to conventional UV fluorescent tube insect light traps (that consume nearly five times the energy of FLYght Traps), require annual fluorescent tube replacement and generate hazardous glass waste containing mercury.
FLYght Traps are glass-free and a perfect substitute for glass fluorescent UV tube containing insect light traps in the food industry, which mandates restrictions in the use of glass in food handling areas.
Our company’s growth trajectory continued in 2022 with a partnership with Denmark’s RodeXit N.A. ApS, when we offered India’s first custom-made rodent-proofing solution, the RodeXit All-In-One rodent seal (RodeXit).
We made India the second country in the world to introduce RodeXit, after the United States of America. RodeXit remains India’s only custom-made rodent-proofing product to eliminate gaps below doors and shutters that mice and rats commonly use to enter buildings.
RodeXit has become a revenue generator for Pest Control Operators (PCOs), who now offer rodent-proofing services to their customers. We have sold thousands of metres of RodeXit in India and other countries to widely enhance product adoption, far from its country of origin, Denmark.
In 2023, we expanded our offerings by teaming up with Trece, Inc. (Trece), from the USA, and Fuji Flavours Company Ltd. (Fuji Flavours), from Japan, making their leading stored-product insect (SPI) monitoring tools available to Indian food companies. Pheromone traps are SPI monitoring tools that attract insects through odour and trap them in a sticky glue or oil-like substance.
Trece’s Storgard Quick Change Dome Traps for beetles and moth traps are globally the best, and are now available in India with our expert guidance, based on my 30-year experience in stored-product insect pheromone traps.
Fuji Flavours New Serrico Trap is a tool used to monitor cigarette beetles in the tobacco, food, and other industries. It has a four-decade legacy as the gold standard of cigarette beetle monitoring.
SPI Pheromone traps detect and estimate target insect populations and help improve chemical pesticide application planning by highlighting hygiene deficiencies and areas of pest presence.
They lead to lesser pesticide use and contribute to sustainable food industry supply chains. In export containers, pheromone traps are an accepted proof of absence of infestation when the customer receiving the containers finds no insects in the pheromone traps placed in the containers.
Planning for the future, we collaborated with GIE Media Inc. (GIE Media), a U.S.-based company, in 2024 to distribute renowned pest management reference books across Asia.
GIE Media owns the Pest Control Technology (PCT) Magazine, and we market PCT Field Guides as reference books for the Asian pest control industry.
In 2025, GPA launched the eleventh edition of GIE Media’s Mallis Handbook for Pest Control, considered the most important reference book in the pest control industry.
More recently, in October 2025, we joined forces with Spain’s Barlesa, S.L., to introduce rodent-fill fabric containing steel and poly fibres, for rodent deterrence in buildings.
Complementing RodeXit, the rodent-fill fabric (which we have branded Rodent Proof) provides another revenue-generating opportunity for PCOs to offer rodent-proofing services to building owners.
We are the only marketer of two custom-made rodent-proofing products, RodeXit All-In-One rodent seal and Rodent Proof fill fabric in India.
Another recent partnership with Purdue University (Purdue) in the United States reinforces our commitment to the continuing education of Asian pest management professionals (PMPs) by distributing the acclaimed Truman’s Scientific Guide to Pest Control Operations.
The Truman’s Guide is a textbook for Purdue’s Integrated Pest Management (IPM) courses, the only one of its kind in the world that lets PMPs gain professional credentials remotely through online education.
Through our Purdue partnership, we have ensured the IPM course textbook is easily accessible and affordable to Asian PMPs.
Adaptable Business Model
We have successfully implemented a hybrid distribution model that blends direct sales with reseller networks, enabling significant reach in India and across Asia.
Our resellers are pest control companies (also called Pest Control Operators or PCOs) that provide pest control services to food and other industries and need GPA’s pest prevention and pest monitoring tools.
Our products help PCO resellers cross-sell to their pest control service customers, generate additional revenue, and reduce operational costs by enabling more effective pest management.
We emphasise a lean operational approach, outsourcing logistics and operational functions to enhance efficiency while minimising overhead costs.
With reliable partners such as DTDC and Indiafilings, we ensure timely deliveries through DTDC and compliance with Indian regulations through Indiafilings.
Our digital marketing strategy, including a robust website and engaging social media presence aided by Webchirpy (Vheeds Technology Solutions Pvt. Ltd.), has positioned us as a pest management thought leader.
A Bright Future Ahead
As we celebrate six remarkable years, I envision an even wider adoption of non-toxic pest monitoring and prevention solutions by the pest control and food industries.
We are set to explore innovative bird-deterrence solutions to address a significant industry challenge. Like its other innovative products, we shall launch innovative auditory, visual, and electromagnetic deterrents against pest birds, a major menace across India, for numerous customer segments.
Through strategic partnerships and a commitment to sustainability, we are poised to become the leading distributor of pest management solutions in Asia, reinforcing a non-toxic approach to pests.