When I founded Giridhar Pai Associates LLP (GPA) in 2020, my mission was to pioneer non-toxic pest management by focusing on prevention and monitoring rather than chemical pesticides. I knew I couldn’t do it alone and am always on the lookout for global partners with solutions that fit our mission.
Building GPA’s business has been a journey of finding the right global partners who share our vision. Our current nine global partnerships are the result of years of perseverance, technical evaluation, and trust-building. Two of our partners are from Asia, two from Europe, three from the United States of America and two from India.
In this blog post, I am proud to introduce GPA’s nine international partners, who form the foundation of our pest monitoring and pest prevention toolkit. Though we represent these brands primarily in India, we actively scout for opportunities across Asia and export to several Asian countries.
Our vision
To be Asia’s leading distributor of non-toxic, sustainable pest management solutions.
P𝐞𝐬𝐭𝐫𝐨𝐧𝐢𝐤𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 Pte. Ltd. (Pestroniks) (Singapore): They created the FLYght UV LED insect light traps range using their patented bio-Visual Enhancer (bio-VE+) technology. The FLYght One was GPA’s first product, launched in 2020, and our partnership has been instrumental in introducing energy-efficient UV LED fly-monitoring traps to India. We launched the FLYght Duo in 2021 and the FLYght Deco for small spaces in 2025. GPA also markets Pestroniks’ Aedes-X Smart Gravitrap, which uses negative phototaxis to repel and kill mosquito larvae in the water inside the trap. Our partnership with Pestroniks marks its 6th year in 2026 and has been mutually successful, benefiting both parties. GPA has sold FLYght Traps to distributors in Sri Lanka and the Maldives.
R𝐨𝐝𝐞𝐗𝐢𝐭 𝐍.𝐀. 𝐀𝐩𝐒 (Denmark): RodeXit is a specialist in rodent exclusion through their patented RodeXit All-In-One rodent seal, with its ten stainless steel wires. Thanks to our partnership since 2021, India became the second market, after the USA, to adopt this highly effective rodent-proofing product. GPA has also sold the RodeXit rodent seal to customers in Sri Lanka, Indonesia, Nigeria, and Kuwait, widening the product’s reach and creating rodent-proofing options for pest controllers in those countries.
𝐓𝐫𝐞́𝐜𝐞́, 𝐈𝐧𝐜. (USA): A homecoming of sorts for a brand I first championed in 2002. After more than two years of persistent engagement, we successfully re-launched their Storgard stored-product insect (SPI) monitoring systems in 2024, re-establishing their strong presence in the Indian market. In 2025, we launched the Quick Change Dome Trap, replacing an earlier version. GPA has been exporting Storgard products to customers in Sri Lanka and Kuwait.
𝐅𝐮𝐣𝐢 𝐅𝐥𝐚𝐯𝐨𝐮𝐫𝐬 𝐂𝐨. 𝐋𝐭𝐝. (Fuji Flavours) (Japan): Since 2023, we have been the first Indian distributor of their New Serrico Trap for cigarette beetle monitoring in the food and tobacco industries. GPA has increased the sales of the New Serrico Trap in Asia by supplying it to customers in the Philippines. Fuji Flavours advanced New Serrico pheromone trap for cigarette beetles complements our Storgard range perfectly.
Gumtree Traps Private Limited (India): Starting in 2024, we have partnered to co-create stored-product insect monitoring tools, including the SPP Diamond Trapp, India’s only pheromone trap for almond moths. We have followed up by co-creating the Beetle Attractant Oil (Kairomone or food attractant) and oil-absorbent for use in the Trece, Inc. old Dome Traps still used in India by numerous customers. GPA has also been promoting Gumtree products like the Fly Bag and Fly Trapp Jar, which, with Fly Bait, are non-toxic fly control tools
𝐆𝐈𝐄 𝐌𝐞𝐝𝐢𝐚, 𝐈𝐧𝐜. (USA): The publisher of Pest Control Technology (PCT) magazine and its invaluable Pest Control Technology Field Guides. Through our 2024 partnership, we have made these essential reference books easily accessible to Pest Management Professionals across Asia. GPA imported the PCT Field Guides for cockroaches, flies, birds, and wood-boring beetles, and the PCT Technician Guide and PCT Guide to Commercial Pest Management, and sold them as six-book bundles to PMPs. GPA has supplied PCT Field Guides to distributors in Sri Lanka, Indonesia and the Philippines. We ended 2025 by marketing the 11th edition of Mallis Handbook of Pest Control.
𝐁𝐚𝐫𝐥𝐞𝐬𝐚, 𝐒.𝐋. (Spain): Our newest partner, who manufactures the Pest Defender Rodent Fill Fabric, an engineered solution to fill structural gaps that rodents exploit, completes our rodent exclusion offering. GPA sells the product as Rodent Proof Fill Fabric and has created an effective alternative to ineffective rodent-proofing materials available to PMPs. The rodent fill fabric complements RodeXit rodent seal and GPA plans, which conduct Rodent Proofing Academy workshops to enable PMPs to learn comprehensively about the subject in a classroom setting.
Purdue University (USA): Since December 2025, we have been marketing Purdue University’s Truman’s Scientific Guide for Pest Management Operations, a textbook for the Centre for Urban and Industrial Entomology’s IPM Courses. We sold our first few copies of this book in December 2025 and look forward to supplying them to Asian PMPs who want to add to their professional qualifications by completing a Purdue University IPM Course.
R2Biosmart Pest Management (R2 Biosmart) (India): Late in 2025, we partnered with R2 Biosmart to supply Live Insect Bioassay Kits to fumigators for evaluating fumigation efficacy. We look forward to supplying these fumigation quality assurance tools to the Indian food and pest control industries in 2026.
We selected each of the above nine partners for their innovative products and superior quality. Together, we are enabling pest management and food safety professionals with practical, non-toxic tools suited to the Asian market.
GPA’s six-year journey shows that with passion and persistence, it is possible to bring international standards and solutions to elevate the Asian pest management industry, creating sustainable, effective pest management solutions.
As we complete six years on 10 January 2026, we thank our global partners for their pivotal role in Giridhar Pai Associates LLP creating a unique distribution company that markets only pest prevention and pest monitoring tools. We look forward to a continued partnership with our above nine partners and adding more global partners who share our vision and are willing to let us market their sustainable pest management solutions.